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    DTC Calendar

    2027 retail holiday & promotion calendar

    Dates shift every year, and the ones that move — Mother's Day, Memorial Day, Black Friday — are the ones your promotional calendar is built around. Here is the full 2027 planning list for DTC and eCommerce teams, with the campaign angle each moment actually supports.

    DateMomentTypeCampaign angle
    Jan 1New Year's DayCulturalReset and resolution messaging: wellness, fitness, organisation, productivity.
    Jan 18Martin Luther King Jr. Day (US)CulturalLong-weekend sale window; keep messaging tasteful.
    Feb 7Super Bowl SundayRetail momentFood, beverage, apparel, and home AV peak.
    Feb 14Valentine's DayMajor shoppingGifting: jewelry, beauty, flowers, experiences. Ship-by cutoffs matter.
    Feb 15Presidents' Day (US)Retail momentMattress, home, and appliance discounting weekend.
    Mar 8International Women's DayCauseFounder stories and collabs — substance over discounts.
    Mar 17St. Patrick's DayCulturalThemed drops for beverage, food, apparel.
    Mar 28Easter SundayCulturalFamily gifting, confectionery, spring apparel.
    Apr 22Earth DayCauseSustainability launches, refills, recycled materials, repair programs.
    May 5Cinco de MayoCulturalBeverage, food, hospitality spike.
    May 9Mother's Day (US)Major shoppingSecond-largest gifting holiday. Tease three weeks out.
    May 31Memorial Day (US)Major shoppingFirst major summer sale weekend: apparel, outdoor, home.
    Jun 20Father's Day (US)Major shoppingGrooming, grilling, tech, apparel gifting.
    Jun 19JuneteenthCauseAmplify Black-owned brands; avoid tokenised discounting.
    Jul 4Independence Day (US)Major shoppingSecond-biggest summer sale moment.
    Jul (mid)Amazon Prime Day (est.)Major shoppingCounter-program with an owned-store sale and retargeting.
    Aug 1–31Back to SchoolRetail momentApparel, tech, home, wellness. Peaks mid-August.
    Sep 6Labor Day (US)Major shoppingSummer clearance plus fall preview drops.
    Sep 15 – Oct 15Hispanic Heritage MonthCauseCommunity storytelling and collaborations.
    Oct 11Indigenous Peoples' Day / Columbus DayRetail momentLong-weekend promotional window.
    Oct 31HalloweenMajor shoppingCostume, candy, decor. Start awareness mid-September.
    Nov 11Singles Day (11.11)Retail momentUseful one-day BFCM warm-up test.
    Nov 25Thanksgiving (US)Major shoppingBFCM ramp begins; lock inventory and paid caps.
    Nov 26Black FridayMajor shoppingBiggest single sales day of the year for most DTC brands.
    Nov 27Small Business SaturdayCauseFounder-led messaging and community storefronts.
    Nov 29Cyber MondayMajor shoppingPeak digital conversion day; extend the BF offer 24 hours.
    Nov 30Giving TuesdayCauseDonation matching, round-up at checkout.
    Dec 10–23Last-minute gifting windowMajor shoppingE-gift cards, expedited shipping, local pickup.
    Dec 14Free Shipping DayRetail momentMeet or beat shipping cutoffs to catch procrastinators.
    Dec 25Christmas DayCulturalGift-card redemption and Boxing Week sales begin.
    Dec 26Boxing DayMajor shoppingClearance plus gift-card conversion.
    Dec 31New Year's EveCulturalParty categories peak; wellness pre-launch teasers start.

    US-observed dates. Amazon Prime Day and other unannounced events are estimates based on prior years — confirm before committing paid budget.

    Turn this into your team's plan

    DTC Calendar turns these moments into one shared promotional and product-launch calendar across brand, agency, and paid teams — with owners, statuses, reminders, and competitor tracking. Sign up free and import the 1970 calendar in one click.

    Start planning 1970 free