Resources for DTC marketing teams
Free templates, yearly retail calendars, and planning guides for the teams running promotions and product launches at direct-to-consumer brands.
DTC brand directory
Browse every DTC brand we track — searchable by name or domain, filterable by category. Click any brand for live promo data.
Free marketing calendar template
A CSV template with the ten fields DTC teams actually plan against. No email required.
Free content calendar template
Content and social media calendar CSVs with channels, pillars, owners, and asset deadlines. No email required.
Holiday sales calendar 2026
Every major US sale window — Black Friday, Prime Day, Memorial Day — with peak dates and a live next-sale countdown.
Marketing calendar software: how to choose
Spreadsheets vs. project tools vs. dedicated calendar software — plus a buyer's checklist.
2026 retail holiday & promotion calendar
Every 2026 sale window and cultural moment with the campaign angle it supports.
2027 retail holiday & promotion calendar
Plan ahead with every 2027 sale window and cultural moment.
How to build an eCommerce marketing calendar
Promo cadence, discount budgets, asset deadlines, and avoiding margin-eating overlaps.
The 12-week product launch calendar
A week-by-week launch timeline from date lock through the 30-day review.
Product launch checklist (free CSV)
Every inventory, pricing, creative, channel, and QA task before a product goes live.
Email marketing calendar guide
Send cadence, promo-to-content ratio, SMS pairing, and a month-by-month campaign plan.
How to create a marketing calendar
A six-step process: anchor retail moments, set promo cadence, assign owners, avoid margin-eating mistakes.
What are DTC brands?
Categories, business models, and how promotional behaviour differs across them.
Turn this into your team's plan
DTC Calendar turns these moments into one shared promotional and product-launch calendar across brand, agency, and paid teams — with owners, statuses, reminders, and competitor tracking. Sign up free and import the 1970 calendar in one click.
Start planning 1970 free